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Price increases have held up and bookings remain strong

Contact: Elizabeth Weedon
Phone: (888) 281-8660

May 23, 2014 - As reported in our 2/25/2014 press release, weekly pricing for Cape and Islands vacation rental homes listed on increased significantly this year – in fact, the largest the company has seen in its 17-year history. But was the early season confidence of rental homeowners misplaced? It does not appear so. To date, both bookings and pricing have held strong.

For all three regions of Cape Cod, Martha’s Vineyard, and Nantucket, and for the spring, summer and fall seasons combined, bookings are up an average of 4% over the same time last year. Although these numbers do not show a dramatic improvement over last year, they do indicate that price increases were indeed warranted.

But did the higher pricing hold? So far in the bookings season, rental homeowners have not relented much on their pricing either. Normally, the website sees a 3-4% drop in prices for each of the months of June and July in order to fill last-minute availability. Although we haven’t hit June 1st yet, so far, we have only seen a negligible .6% reduction from homeowners’ original 2014 season pricing.

Does this mean limited inventory and higher-than-ever prices for vacationers? Absolutely not. In the last 2 months, has activated over 140 new listings and continues to add more every day. The new inventory comes from homeowners who have not succeeded in filling their homes through other marketing sources, from those who have recently bought or renovated their homes, or from some who have experienced cancellations from other guests or family.

For vacationers still looking for a great fit at a great value, we recommend the following:

  • If you can be flexible with your dates, the weeks of June 28, July 5, and August 23 are the least popular of the summer. Thus, there are more homes available then, and they are often priced lower.
  • Join forces with extended family or good friends to share the cost of a home. It’s a lot of fun and saves considerably on the rent.
  • Want waterfront? Consider a lake- or pond-front home, which provides much of the enjoyment of a saltwater-front home at a lower price.
  • Take a look at the company’s new Last-Minute Availability and Deals page, highlighting properties with availability within the next four weeks. Homeowners listing in the directory are incented to book their last-minute availability and usually offer enticing incentives, including price reductions, in order to do so.

As general, national economic indicators continue to improve, it is our belief that the Cape and Islands 2014 vacation rental season will also continue to regain some of the strength lost during the difficult post 2008 years. And hopefully, many will enjoy the uniquely relaxing, fun, revitalizing and affordable vacation that this beautiful region provides.


About Since 1997, has been providing an efficient and inexpensive way of matching vacationers and vacation rental homeowners. The website lists more than 4,000 properties on Cape Cod, Martha's Vineyard, and Nantucket. The Vacation Planner also offers extensive information to the 175,000+ vacationers who use our site yearly, including information about beaches, events, dining, activities, and shopping. Our amazing staff collectively has over 100 years of experience as Cape & Islands vacation rental homeowners. We love the Cape and Islands, work hard to promote this special place, and proudly belong to 17 local Chambers of Commerce.

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Phone: (888) 281-8660