Although attractive pictures are critical to a positive first impression of your
rental property, videos add a new and important dimension to your listing by bringing
your property to life. Videos evoke an emotional reaction and allow vacationers
to experience more of what your property has to offer. They are the next best thing
to vacationers actually visiting your vacation home in person prior to booking it.
A video should enhance your photos, not duplicate them. For instance, focus the
video on your yard, a deck, the view, even the beach, and maybe one or two interior
shots of larger rooms. Some rooms do not lend themselves towards video but can be
captured quite adequately by digital pictures. So be selective in choosing the rooms
or scenes that you want to video.
If you are interested in using our fee-based services
to video your rental property, please let us know. More
Be driven by this key principle: A good quality video can enhance your listing's
effectiveness, but a poor quality video can detract from it.
There are two types of videos: a Property Video and a Picture
It highlights the key features of your rental property and its surroundings. The
length will be determined by the size of your home and the exterior and interior
features you want to show. The average length ranges from 30 seconds to 3 minutes.
There are three ways to produce a Property Video:
- Dynamic video: All images are taken through a video camera or a digital camera capable
of taking video.
- Montage video: All images are digital photos electronically linked. Interesting
effects allow the video to show emotion and slight movement.
- Hybrid video: This is a combination of dynamic and montage videos.
For examples, or these three techniques, click here.
It conveys a greater sense of space of a particular room or scene that is difficult
to capture with a single digital picture. The Picture Video is associated with and
"lives" behind an existing picture on your web page. Choose a room that is special
because of its size, vaulted ceilings, views, etc., or select one exterior view
or scene. Picture videos should not be a 360° view, but rather between a 90° and
180° view. The average length ranges from 10 to 25 seconds.
Picture Videos can also be used to promote off-season bookings. Feature an event
such as Brewster in Bloom, Chatham First Night, Nantucket Stroll, a harvest fair
or oyster festival. Or create a video of the special features of your town.
For Picture Video examples, click here.
Tips for Taking Property Videos and Picture Videos
Setting the scene
Make sure that the rooms are clean and picked up. Do not have extraneous items lying
Before videoing a room, add a splash of color, such as a vase of flowers or bowl
Shoot interior rooms with strong lighting-turn lights on even during daylight hours.
At the same time, shoot away from bright windows. Position your camera to pan a
room away from the bright window or shoot this room in early morning or late afternoon
Avoid including people in your video. Remember, the goal is to have the vacationers
envision themselves enjoying your home, rather than seeing you or your family in
the picture or video. The exception may be people enjoying the beach.
Avoid rooms with window blinds or many stripes in the wallpaper. The stripes will
vibrate in the video.
Take outdoor pictures or videos on a sunny day. Dark, cloudy days will not produce
an appealing video.
Taking a Property Video
If possible, use a tripod to achieve a steady picture. If you have a steady-cam
feature, make sure that it is turned on. Walking through a room while recording
will result in a jittery appearance, which is not pleasing to the eye.
Shoot the video first and then edit your video through a program such as Microsoft's
Windows XP Movie Maker or Apple's IMovie (both free).
Shoot your video quietly without narration. It is very difficult to edit a video
that has audio. Once your video is edited, you can add music or narration, if you
Try to fill the entire clip with meaningful information - empty space, such as hallways
and doorways, is wasted (boring) space. Using quick clips will help move the video
along and keep it interesting.
Do not try to shoot the entire video with one take. It's too difficult and the result
will be unsatisfactory.
We recommend starting with less than 15 minutes of total footage to edit down to
between 30 seconds and 3 minutes. The longer your initial video, the more time you
will spend editing it.
If possible show some movement, i.e., waves crashing on the beach or trees or beach
grasses blowing in the wind.
Storyboarding the Property Video
A Property Video should tell the "story" of what vacationers will experience when
they vacation at your home. Jot down the key points of that story
Create a storyboard, a plan of what the story will be in terms of what scenes you
would like and the order of those scenes.
Taking a Picture Video
Keep in mind that each Picture Video will be attached to a specific photograph on
Choose a room that is special because of its size, vaulted ceilings, views, etc.
Not all rooms lend themselves toward picture videos.
We recommend that a Picture Video that inventories a room or scene last from 10
to 25 seconds.
A Picture Video can capture any special selling point of your home or its surroundings.
For example, you may choose to video parts of your neighborhood, a snippet of Brewster
in Bloom, the short walk to your private beach, etc. Be creative. In these situations,
a Picture Video may be longer in duration.
A Picture Video should not be a 360 degree view, as this tends to distort the video.
Instead, capture a view that is between 90 degrees and 180 degrees.
Editing Your Videos
Whether you create a dynamic video or a montage made of digital photos, be sure
to create a nice transition between clips or pictures by fading in and out. Microsoft
Movie Maker or Apple's iMovie enable "effects" that allow you to zoom in and out
or brighten or darken the images, etc. Some effects appear to give motion to the
We suggest that you end the video gradually by fading out to black or white, rather
than coming to an abrupt stop.
Getting your videos onto your web page
To learn how to upload, email or mail your videos, click