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Property Description Help

Your property description is one of the most important parts of your listing. It’s your chance to help vacationers picture themselves staying in your home—and to decide that it’s the right fit for their trip.

The most effective descriptions are clear, welcoming, and informative. They highlight what makes your property special, set accurate expectations, and make it easy for guests to understand the experience you’re offering.

What to Include in Your Property Description

We recommend covering all three areas below. Together, they help guests quickly understand your home, its setting, and its location.

  1. The Interior of the Home
    Describe the home itself, including the general layout and flow, bedrooms and bed configurations, bathrooms, and notable features or amenities. Rather than listing features, weave them into full sentences so guests can imagine how they’ll use and enjoy the space.
  2. The Immediate Setting
    Help guests visualize what surrounds your home: porches, decks, patios, or balconies; yard or outdoor spaces; the immediate neighborhood; and views, water access, or proximity to the beach, if applicable. This section helps set the mood and gives guests a sense of what daily life at your property feels like.
  3. The General Location
    Many guests may not be familiar with your area, so clear location context is important. Consider including distance or proximity to beaches, nearby restaurants/shops/attractions, and ferries, bike paths, golf courses, playgrounds, or town centers. Specific, practical details help guests quickly determine whether your location works for their plans.

Writing Tips: Best Practices

Do:

  • Use complete sentences and paragraphs. We allow plenty of space—use it to tell your story clearly and naturally.
  • Be accurate and honest. Highlight your home’s strengths, and describe any limitations clearly so guests know what to expect.
  • Lead with your home’s greatest assets. Your title and opening lines appear in search results, so feature what makes your property most appealing.
  • Proofread carefully. Typos, grammar, and punctuation errors can be off-putting to prospective guests.
  • Break up your text. Paragraph breaks make your description easier and more inviting to read.
  • Add helpful detail where it matters. Clarifying information—such as the type of air conditioning, internet reliability, accessibility notes, parking, or outdoor amenities—can help guests decide if your home is the right fit.
  • Use guest-friendly language. Write as if you’re explaining your home to someone visiting the area for the first time.

Don’t:

  • Use ALL CAPS or excessive exclamation points.
  • Turn your description into a list of rules, legal language, or detailed pricing terms. This section should help guests envision their stay; formal policies are best covered elsewhere on your listing or in your lease.
  • Re-copy large blocks of information that already appear elsewhere on your listing (such as standard amenities or availability). Instead, expand on what’s unique or add helpful context.
  • Rely on time-sensitive promotions or discounts that may become outdated. If you mention special offers, keep the wording general and current.

Need Help Writing or Updating Your Description?

Many owners find it challenging to strike the right balance between informative and inviting—especially if they haven’t updated their description in a while.

We offer support to help you create a strong, polished property description:

  • AI-assisted drafting tools that can generate a well-structured first draft based on your home’s features
  • Experienced staff support to review or help refine your description for clarity, tone, and effectiveness

All descriptions are fully editable by you, and you always have the final say.

A Note About AI-Assisted Descriptions

AI can be a helpful starting point, but the most successful listings reflect an owner’s firsthand knowledge. We encourage you to review and personalize any drafted text, confirm all details are accurate and up to date, and add personal touches that help your home stand out.

Whether written by you, with AI assistance, or with help from our staff, the best descriptions are clear, honest, and welcoming.

A thoughtful property description helps set expectations, attract the right guests, and lead to more successful rentals. Take the time to make it shine—we’re here to help whenever you need it.