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Initial Outlook Promising for 2012 Cape & Islands Vacation Rental Season

Contact: Elizabeth Weedon
Phone: (888) 281-8660

January 6, 2012 – Early bookings and pricing numbers for their Cape and Islands vacation rental listings are responsible for cautious optimism at, which lists over 3,500 properties on Cape Cod, Martha's Vineyard and Nantucket. Weekly bookings between Memorial Day and the end of October are 28% ahead of this same time last year. In addition, homeowners are pricing their homes more aggressively than they have in the three years since the start of the 2009 recession. Compared to this time last year, weekly rental rates for Cape Cod alone are up $102 per home or 3.8%, Martha's Vineyard homes are up $115 per home or 3.7%, and Nantucket homes are up $170 per home or 3.9%.

As published in our September 2011 Press Release, bookings for the entire season last year were up more than 5% over the preceding 2010 season and even surpassed the pre-recession bookings of the 2008 season. The initial booking and pricing data for the 2012 season further support the premise that the Cape and Islands vacation rental market will continue its steady recovery from 2009's difficult rental season. We will report back on these trends throughout the 2012 season.


About WeNeedaVacation: Since 1997, WeNeedaVacation has been providing an efficient and inexpensive way of matching vacationers and vacation rental homeowners. The website lists nearly 4,000 properties on Cape Cod, Martha's Vineyard, and Nantucket. The WeNeedaVacation Vacation Planner also offers extensive information to the 175,000+ vacationers who use our site yearly, including information about beaches, events, dining, activities, and shopping. Our amazing staff provides unparalleled guidance to our Cape & Islands vacation rental homeowners. Many of our staff are vacation rental owners themselves, and all work hard to promote this special place. We proudly belong to 17 local Chambers of Commerce.

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Phone: (888) 281-8660