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New mobile design & launch of #GetBacktoCapeCod campaign

FOR IMMEDIATE RELEASE
Contact: Becky Fischer
Phone: (888) 281-8660
E-mail: becky@weneedavacation.com

January 13, 2015 - Our website, WeNeedaVacation.com, has been visible on mobile devices all along, but our new design gives vacationers the best possible viewing and interactive experience, regardless of what device they use.

As part of the celebration of our 17th Anniversary, our mobile site was launched on Dec 18th. Since then, we have seen a 62% increase in mobile users. The redesigned website includes improvements that promote the involvement of vacationers and thus lead to increased vacation rental home inquiries and bookings for our homeowners.

In addition to the new technical advancements, we are strengthening our efforts to connect with vacationers by launching a full-fledged marketing campaign titled Get Back- as in, "I want to get back to the Cape/Vineyard/Nantucket!" The campaign highlights WeNeedaVacation.com's command of the intersection between the Cape and Islands and bringing vacationers back to this unique place of soul-restoring beauty and happiness. It features video, social media, digital ads, and, most importantly, a microsite designed to funnel vacationers to our rental home listings. Here is our #GetBacktoCapeCod promotional video.

WeNeedaVacation.com is dedicated to promoting the incredible Cape & Islands as the treasured vacation destination it is, described by many as their special "happy place." Jeff and Joan Talmadge, owners, add, "With this effort, our entire team of Cape and Island lovers invite you to visit us online and learn more about the 3500 vacation rental homes we represent. When will your friends and family #GetBacktoCapeCod?"

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About WeNeedaVacation: Since 1997, WeNeedaVacation has been providing an efficient and inexpensive way of matching vacationers and vacation rental homeowners. The website lists nearly 4,000 properties on Cape Cod, Martha's Vineyard, and Nantucket. The WeNeedaVacation Vacation Planner also offers extensive information to the 175,000+ vacationers who use our site yearly, including information about beaches, events, dining, activities, and shopping. Our amazing staff provides unparalleled guidance to our Cape & Islands vacation rental homeowners. Many of our staff are vacation rental owners themselves, and all work hard to promote this special place. We proudly belong to 17 local Chambers of Commerce.

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For more information:

Email: info@weneedavacation.com

Phone: (888) 281-8660