Still Debating an Annual Subscription? Here’s Why It’s Worth It.
As summer winds down, we often hear a range of reasons why some homeowners hesitate to renew with an annual subscription. Here are some of the most common—and why we recommend thinking twice:
“I need a break from inquiries.”
Understandable—but early bookings for next summer are your best chance to secure your asking price. Turning off your listing now means missing out on serious planners looking to book ahead.
“I can’t afford it.”
An annual subscription is just $100 more than a 6-month plan. One early booking easily covers the difference—and gives you 6 additional months of visibility.
“I never get bookings until after the first of the year.”
That may be true some years, but early birds are out there. Even one early booking gives you a head start on filling your calendar.
“I want to give past guests until January to decide.”
A thoughtful idea, but tenants often change their plans. Consider offering them a right of first refusal: Tentatively hold the week for them, and if another inquiry comes in, ask them to commit with a signed lease and deposit. It’s fair to everyone—and protects your income.
Why Advertising Year-Round Makes Sense
- Saved and Shared Listings
Vacationers often save or share listings. If yours is inactive when they return to it, they may assume it’s unavailable—or worse, a scam—and move on.
- More Opportunities for Off-Season Bookings
Keeping your listing live year-round helps capture valuable shoulder-season and off-season rentals.
- Trust and Credibility
If current tenants want to revisit or share your listing and can’t find it, they may worry the rental isn’t legitimate. A visible listing reinforces confidence.
- Best Value for Your Money
Our annual plan is the most cost-effective option. If you're not advertising year-round, chances are your competition is.