We all know that September and October on the Cape and Islands are magical—warm sunny days, crisp evenings, fewer crowds, and stunning natural beauty. But do your potential guests know that?
With a little effort, you can show them just how special fall is—and why it’s the perfect time for a Cape or Islands getaway.
Why Fall Is Worth Showcasing
The good news: Fall bookings have climbed steadily for the past 6+ seasons.
The challenge: There are still more homes available than there are fall vacationers—so if you want your listing to stand out, you’ll need to market it thoughtfully.
In a previous blog post, we shared tips for adjusting your listing’s content to appeal to the fall crowd. (If you missed it, be sure to check it out!)
Today, we’re zooming in on one essential ingredient: photos.
Easy Fall Photo Ideas to Boost Bookings
Grab your phone or camera—it’s time to update your listing visuals for the season.
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Dress Up the Dining Area: Place a vase of bright fall mums on the dining table or deck. Not only is it festive, but it also helps shift focus away from faded hydrangeas or spent summer blooms.
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Decorate the Entry: Add a pumpkin or two on the front stoop or steps. A welcoming touch like this creates a warm seasonal first impression.
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Showcase Fall Events: Many fall travelers are couples or friend groups drawn by art, food, birds, golf, or festivals. If you’ve attended a local event, share a photo—bonus points if it’s charming or colorful.
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Photograph a Cranberry Bog: Local cranberry bogs are at their peak at this time of year. Including a vibrant bog photo gives your listing a regional and seasonal flair.
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Highlight Local Golf: Include a picture of the nearest golf course and mention off-season discounts in the caption. Golfers will appreciate the tip.
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Emphasize Year-Round Beach Beauty: The beach isn’t just for summer. Share a serene photo of the shoreline and remind vacationers that it’s beautiful year-round. (And yes, every Cape and Islands listing should include at least one beach photo!)
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Capture Cozy Moments: If you have a fireplace or fire pit, photograph it glowing and inviting. These images sell the idea of fall relaxation.
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Shift the Messaging: Instead of focusing on ceiling fans or air conditioning, highlight warm throws, cozy linens, or flannel sheets to match the season.
Final Thoughts
As we always say: A picture is worth a thousand words. And the care you put into your photos shows prospective guests how much care you put into your home.
Even just a few well-timed updates—seasonal flowers, cozy touches, or scenic shots—can help potential renters fall in love with your home this fall.