Managing a vacation rental isn’t just about one successful stay—it’s about building momentum for future bookings. A great guest experience doesn’t just encourage return visits; it also inspires glowing reviews that attract new vacationers. Here are 5 tips on how to build long-term success with both repeat and first-time guests.
1. Proactively Request Guest Reviews
Reviews can make or break a listing. Most vacationers rely heavily on guest feedback when choosing a rental—and some won’t even consider a listing without them. According to industry data, listings with multiple positive reviews see significantly more inquiries and bookings. Don’t be shy—ask your guests to share their experience, especially while their stay is still fresh in their minds.
2. Build a Personal Connection
While rental management is a business, hospitality is personal. A warm, approachable tone helps foster trust and good will. Introduce yourself in welcome materials or pre-arrival messages. If your guests feel they know and can reach you, they’re more likely to be understanding if minor issues arise—and more likely to write a kind, thoughtful review after their stay.
3. Check In Before Arrival
Reach out 5 to 10 days before your guests arrive to make sure they’re fully prepared. Remind them of important details like:
- What to bring (e.g., linens, beach gear)
- What’s provided (e.g., paper goods, cleaning supplies)
- Check-in time and address
- Access instructions
Ask if they have any last-minute questions or requests. This small gesture goes a long way in making guests feel welcomed and confident about their upcoming stay.
4. Follow Up After Arrival
Don’t go silent once guests check in. A quick message or call to ask if everything is to their liking shows that you care—and helps prevent small issues from becoming bigger problems. Many negative reviews stem from unresolved concerns that could have been addressed early with a simple check-in.
5. Reach Out After Departure
Once guests leave, return their security deposit promptly and follow up with a thank-you message. Let them know you appreciate how they left your home and remind them how much you’d value a review. While their positive experience is still fresh, ask if they’re interested in returning next season—and consider offering an incentive for booking early. (Read our 10 Tips to Acquire Positive Reviews.)
💡Final Thoughts
A little extra effort in communication and hospitality goes a long way in turning first-time guests into loyal visitors—and those loyal guests into your best marketing tool. Focus on personal touches, clear communication, and timely follow-ups to create a guest experience that’s worth repeating—and sharing.