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The adage "A picture is worth a thousand words" is as true as ever in the case of creating interest. We know because vacationers tell us so!

Your pictures are the vacationers' first impression of your home. Put yourself in the shoes of the vacationer: If you found two similar homes and one had only a few, low-quality pictures, and the other had many attractive pictures, including exterior, living room, dining room, kitchen, bedrooms, deck, yard, and the nearest beach, which one would you be more likely to inquire about?

First Picture

Your first picture is the most critical picture on your listing and not just because it is the first picture a visitor will see. The first picture will be seen throughout the website and thru other digitial marketing channels. The first picture will be displayed in:

  • Search Results list
  • Google Map pin preview window
  • Facebook and Google Retargeting
  • Email Marketing
  • Content Marketing
  • Social Media shares of your listing
Important: The first image must be over 600px on at least one side in order to be included in Facebook and Google re-targeting and WeNeedaVacation's personalized email marketing campaigns.

Picture Size

Photos that are deemed "small" on WeNeedaVacation are pictures that are under 600px on both sides. This generally indicates that the image is out-of-date in addition to being lower quality.

before and after

With poor quality photos, guest are more likely to question whether the vacation rental looks just like the photos.

12% more inquiries
Listings with a large first photo received 12% more inquiries and 13% more property views than listings with small photos since September 1, 2018 thru March 1, 2019.
As of November 1, 2019, "small" photos will not be displayed on property listings. Your picture central will have an indicator of any small photos on your listing.

Need help?

We can even help you with your pictures and/or a video. Our staff photographer will visit your property to take interior, exterior, and beach photographs. This popular service includes "staging" your home for marketing success. In addition, we offer an on-site consultation service. Our consultant will tour your home with you, giving you on-the-spot recommendations. She will follow up the visit with a full report of recommendations and a price comparison analysis.

Digital Marketing

Digital marketing grows more powerful as the various formats, methods, and platforms used to reach your target audience increases.

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Photography

We'll visit your property with flowers, lighting tools, and a fresh eye and take numerous interior, exterior, and beach photos!

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Consulting

Choose from a menu of marketing tools, and we will consult 1:1 to help strengthen your property listing and rental success.

Learn more