Why Are Guest Reviews So Important?
Guest reviews are more than just feedback—they're essential to the success of your vacation rental.
- They build trust and credibility for vacationers booking online.
- They offer valuable, objective marketing—helping your home stand out.
- They can boost your listing’s visibility in search results.
See our virtual meeting on How to Avoid a Negative Review:
What can you do?
Here are 10 actionable tips to help you increase positive reviews—and minimize the chance of negative ones.
1. Communicate Early and Often
Be accessible and responsive before, during, and after your guests’ stay. Establishing a personal connection helps prevent misunderstandings and reassures guests that you genuinely care about their experience. You're not just a business contact—you’re a helpful, invested host.
2. Be proactive
Don’t assume guests will leave a review—ask them! Whether it’s in person, via phone or email, or through your listing’s Request Form feature, a friendly request goes a long way. Did you know? Over 80% of travelers say reviews influence their booking decisions. Your guests understand how valuable reviews are—just give them a nudge.
3. Ask Promptly
Timing is everything. Reach out soon after their stay—when memories are still fresh. Waiting weeks or months greatly reduces the chances they’ll respond. Incorporate review requests into your standard post-stay process.
4. Make It Easy
The best way to request a review is via your Guest Reviews Request Form in your Homeowner Center.
Although your guests may have the best of intentions when hearing from you by phone or in person, life gets in the way. However, if you send a quick email request using our request form, they can simply click the "Write a review" link.
5. Prioritize Cleanliness
Cleanliness is the #1 complaint in negative reviews. Start each season with a deep clean, and maintain high standards during turnovers. Always hire a professional cleaner—homeowners who do so rarely receive complaints about cleanliness.
6. Control Moisture & Mustiness
The second-most common issue? Musty, damp homes. While coastal humidity is hard to avoid, you can take action:
- Use dehumidifiers or window A/C units.
- Remove unnecessary rugs and carpets.
- Air out the house regularly.
- Trim or remove nearby trees.
- Ensure gutters and downspouts direct water away from the foundation.
Learn more about
battling dampness and mold.
7. Keep It Bug-Free
Summer bugs are expected—but complaints about "infestations" can be avoided with a little preparation.
Hire a
professional exterminator
before the season begins, or use DIY methods like foggers. If a guest reports bugs, let them know the home was treated and offer a follow-up treatment.
8. Be Accurate (and Conservative)
Overselling can lead to unmet expectations and guest frustration. While it’s important to showcase your home’s best features, be transparent about any quirks or limitations. Clear, honest communication helps guests arrive with the right expectations—leading to more satisfaction, fewer complaints, and better reviews.
Screening potential tenants will also help ensure the right fit.
9. Return Security Deposits Quickly
A delayed deposit return can sour an otherwise glowing experience. Return it promptly, and let guests know when to expect it. A swift return reinforces trust and leaves a great final impression.
Read more about security deposits.
10. Go the Extra Mile
Thoughtful touches make a lasting impact. Provide extra paper goods, soaps, and basic spices. Leave a welcome gift—fresh flowers, a bottle of wine, or local treats.
A warm welcome can turn a good stay into a memorable one.
For a comprehensive look at our guest review policy and guidelines, features, and information about how to solicit guest reviews, submit an Owner Response, etc., go to our Guest Reviews Help Page.
🏆 Bonus: Transfer Reviews from Other Platforms
If you've earned great reviews on other rental platforms, don’t let them go to waste. You can add them to your listing on WeNeedaVacation.com:
- Go to Guest Reviews in your Homeowner Center
- Click “Enter new guest review”
- Add the guest’s name and stay date, paste the review, and click “Save”
If you have the guest’s email, click “Save & Request Confirmation” instead to send a permission request. If they approve, the review will be posted as a vacationer-entered review.
For a comprehensive look at our guest review policy, guidelines, and features, visit our
Guest Reviews Help Page.
⭐Final Thought
Never underestimate the power of positive guest reviews. They influence bookings, build trust, and reflect the quality and care you put into your rental. Make them a core part of your success strategy.