Attractive pictures are critical to a positive first impression of your rental property,
and perhaps the most important marketing feature for your property. Start there!
Next, consider adding a video to add new and important dimension to your listing
by bringing your property to life. Videos evoke an emotional reaction and allow
vacationers to experience more of what your property has to offer. They are the
next best thing to vacationers actually visiting your vacation home in person prior
to booking it.
A video should enhance your photos, not duplicate them. Focus on the strengths of
your home and yard and neighborhood. Only use video for larger rooms, so be selective
in choosing the rooms or scenes that you want to video.
If you are interested in using our fee-based video production
services to video your rental property, contact
Becky@WeNeedaVacation.com. We have created over 100 videos for our homeowners.
Be driven by this key principle: A good quality video can enhance your listing's
effectiveness, but a poor quality video can detract from it.
Property Videos - three types:
The average length ranges from 30 seconds to 3 minutes.
- Dynamic video: All images are taken through a video camera or a digital camera capable
of taking video.
- Montage video: All images are digital photos electronically linked. Interesting
effects allow the video to show emotion and slight movement.
- Hybrid video: This is a combination of dynamic and montage videos.
For examples of these three techniques, click here.
Tips for Taking Property Videos
Setting the scene
Make sure that the rooms are clean and picked up. Do not have extraneous items lying
Before videoing a room, add a splash of color, such as a vase of flowers or bowl
Shoot interior rooms with strong lighting-turn lights on even during daylight hours.
At the same time, shoot away from bright windows. Position your camera to pan a
room away from the bright window or shoot this room in early morning or late afternoon
Avoid including people in your video. Remember, the goal is to have the vacationers
envision themselves enjoying your home, rather than seeing you or your family in
the picture or video. The exception may be people enjoying the beach.
Avoid rooms with window blinds or many stripes in the wallpaper. The stripes will
vibrate in the video.
Take outdoor pictures or videos on a sunny day. Dark, cloudy days will not produce
an appealing video.
Beware of walking through a room while recording. It can result in a jittery appearance,
which is not pleasing to the eye.
Shoot the video first and then edit your video through a program such as Microsoft's
Windows XP Movie Maker or Apple's IMovie (both free).
Shoot your video quietly without narration. It is very difficult to edit a video
that has audio. Once your video is edited, you can add music or narration, if you
Try to fill the entire clip with meaningful information - empty space, such as hallways
and doorways, is wasted (boring) space. Using quick clips will help move the video
along and keep it interesting.
Do not try to shoot the entire video with one take. It's too difficult and the result
will be unsatisfactory.
We recommend starting with less than 15 minutes of total footage to edit down to
between 30 seconds and 3 minutes. The longer your initial video, the more time you
will spend editing it.
If possible show some movement, i.e., waves crashing on the beach or trees or beach
grasses blowing in the wind.
Editing Your Videos
Whether you create a dynamic video or a montage made of digital photos, be sure
to create a nice transition between clips or pictures by fading in and out. Microsoft
Movie Maker or Apple's iMovie enable "effects" that allow you to zoom in and out
or brighten or darken the images, etc. Some effects appear to give motion to the
We suggest that you end the video gradually by fading out to black or white, rather
than coming to an abrupt stop.
Getting your videos onto your web page
The next step is to upload your video to YouTube. We recommend that you contact
Becky@WeNeedaVacation.com to determine the best way to achieve this. We are happy
to upload the video for you to our YouTube channel.
Once the video is uploaded to YouTube, you will need the link to the video that
YouTube assigns. That link will be used in Video Central to upload. Visit the Video
Central link on your Homeowner Center for further details.