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Managing Short-Term Rentals

Marketing Trends and Management Advice for Short-Term Rentals

  • So far, Cape and Islands vacation rentals are off this season. We believe it's the new lodging tax that's responsible and not sharks or higher inventory.

    The Impact of the Lodging Tax on the 2019 Cape and Islands Rental Season

    So far, Cape and Islands vacation rentals are off this season. We believe it's the new lodging tax that's responsible and not sharks or higher inventory.

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  • Learn how Massachusetts short-term rental lodging taxes work, including tax rates by town, registration with MassTaxConnect, exemptions, and filing requirements for STR owners.

    Massachusetts Short-Term Rental Lodging Tax Guide & FAQs (2026)

    Everything Massachusetts short-term rental owners need to know about lodging taxes, including registration, tax rates, exemptions, and filing deadlines.

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  • Discover how to build guest loyalty and drive more bookings with these 5 proven vacation rental tips. Learn how reviews, personal touches, and follow-ups can turn guests into repeat visitors.

    5 Tips to Retain Repeat Guests and Attract New Ones

    Want more repeat bookings and glowing reviews? Great guest experiences don’t happen by chance—they’re built through thoughtful communication, personal touches, and timely follow-ups. Learn 5 simple strategies to keep guests coming back and attract new ones through word-of-mouth and online credibility.

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  • It's veryimportant to email your guests just prior to their arrival with directions to your home, reminders of what to bring, your contact info, etc.

    Preventing Vacation Rental Frustrations: A Pre-Arrival Checklist

    It's very important to email your guests just prior to their arrival with directions to your home, reminders of what to bring, your contact info, etc.

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  • Including the lodging tax in your vacation rental rates places you at a competitive disadantage when vacationers compare listings by price, possibly even restricting your listing's exposure.

    Absorbing the lodging tax in your rental rates is a bad idea

    Including the lodging tax in your vacation rental rates places you at a competitive disadantage when vacationers compare listings by price, possibly even restricting your listing's exposure.

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  • How to protect yourself and your vacation rental from scams or from being scraped/copied to take advantage of unsuspecting vacationers. 

    Protect your vacation rental from fraud

    How to protect yourself and your vacation rental from scams or from being scraped/copied to take advantage of unsuspecting vacationers. 

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  • Learn Massachusetts short-term rental insurance requirements, including the $1 million liability coverage rule for vacation rental homeowners.

    Is Your Massachusetts Vacation Rental Home Adequately Insured?

    Massachusetts short-term rental operators must carry at least $1 million in liability insurance. Learn what vacation rental homeowners need to know before renting.

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  • Vacationer inquiries are like gold, don't squander them! Here is how you can convert them into bookings.

    Successfully Converting Inquiries to Bookings

    Vacationer inquiries are like gold, don't squander them! Here is how you can convert them into bookings.

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  • The Mass Lodging Tax on short-term vacation rentals imposes up to 14.45% taxes on weekly Cape Cod, Martha's Vineyard & Nantucket rentals starting July 1, 2019.

    The Lodging Tax is here - What do you need to know?

    The Mass Lodging Tax on short-term vacation rentals imposes up to 14.45% taxes on weekly Cape Cod, Martha's Vineyard & Nantucket rentals starting July 1, 2019.

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  • Prepare your vacation rental for the season with this host checklist. Improve your listing, manage bookings, attract guests, and stay compliant with local rules.

    Vacation Rental Checklist for Hosts: Get Ready for the Rental Season

    Get your vacation rental ready for the upcoming season with this essential 10-step checklist covering listings, bookings, photos, compliance, and guest communication.

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